What is Rubrik?
August 29, 2021

This is the 2nd consecutive year Rubrik was named a LEADER and placed in the furthest position for Completeness of Vision by Gartner.  Gartner, the leading information technology research and advisory company, releases their Magic Quadrant for Data Center Backup/Recovery Solutions today. "Rubrik's vision is to enable the digital transformation in organizations through a software-defined approach."

The most exciting news about this report? Rubrik has been growing considerably both years and most notably in the last two years. In the 2018 report, Rubrik was a "niche" player and now has moved into the "leader" category in 2019 with 25% year over year growth from 2017 to 2018 and triple digit growth in revenue for Q3 of 2018.

Rubrik's Co-Founder Bipul Sinha said, "Rubrik is an outlier in the data protection market by driving change from a software-defined and cloud-first perspective." [1]

Dan Leary, Global Technology Director for BCP at Veeam, said, "We have worked with Rubrik as our backup and DRaaS provider and what they are doing in the data protection space is impressive.


Why Rubrik for Backup?


Rubrik is an Enterprise-class backup and recovery solution that runs in the public cloud, private cloud, or on premises. It leverages petabyte scale archival storage for long-term retention with seamless integration to AWS, Azure, OpenStack and vSphere. What we love most about Rubrik?


  1. The tight integrations (NFS, vSphere, VMware Cloud on AWS
  2. The simplicity and ease of use for admins
  3. Multi-hypervisor support (AWS, Azure, GCP, Oracle & vSphere)

Rubrik is a company that provides backup and disaster recovery services which has a product called Rubrik Cloud Data Management.

What does it do? Well first of all, what can it not do? It's most significant shortcomings are:

- Hardware agnostic. You don't have to buy specific hardware just to use the software, giving you freedom to use your existing infrastructure.

- It can't restore files from a point in time (although it does have the ability to do instant recovery). This is something that you'd see on more traditional backup software, but some people might not like this limitation.

What does it do well?

It backs up everything! From virtual machines to physical servers, the entire data center. Data can be restored quickly and efficiently to any point in time, but if you're looking for something that works like traditional backup software then it might not be for you.

Here are some of the major benefits:

- Backup everything: You don't need to buy extra hardware specifically for backing up your data, you can use any hardware that you already have.

- Recover from anywhere: You don't need to be on the same site of your backups in order to recover them.

- Automation: Rubrik has a web interface where most tasks can be done with an easy workflow system.

- Scalability: It's not limited to a certain amount of resources.

There are a lot of different reasons that people might want to use a backup solution. Some people need easy ways for off-site backups, some people need the ability to perform instant recovery, while others just want an automated way of performing consistent backups every day. Whatever reason you have for using a backup system, there are many great solutions available and here we are going to take a look at some of the reasons that Rubrik is such a great solution.

Rubrik enables backup and disaster recovery

One of the biggest problems with many backup solutions is that there is no way to get your data off-site easily.  If you have backups spread across multiple machines, then it can be difficult to find the time to copy those backups off-site.  The result is that you might end up with no backups at all after a disaster, or you may be left trying to recover from a backup that has been lost due to an environmental problem such as power outage or fire damage.

When you use Rubrik for backup and disaster recovery you no longer have to deal with these problems.  The new data is instantly backed up and the backups themselves are easily copied off-site without any time consuming effort on the part of system administrators.

Another issue that can arise with many backup systems is that they require lots of administrative effort after a disaster occurs.  You may find yourself unable to use your backups after an incident because it is too difficult to recover them.  This can be a serious problem if you work with very important data, but Rubrik has been designed from the ground up so that recovering data is as easy as browsing to the backup in question and clicking restore.

The combination of instant recovery and low administrative overhead allows Rubrik to serve as a much better backup and disaster recovery solution than competitors can provide.

Rubrik has been designed with scale in mind

One of the best things about using software is that you only have to purchase it once for all users in your organization, making it perfect for small businesses or remote offices which lack any kind of IT staff.

Rubrik was designed to be used by large enterprises as well, so it can scale up easily to meet the needs of even the largest organizations.  Whether you need instant recovery for a handful of users or extensive replication across multiple sites, you can use Rubrik to accomplish your goals without any problems at all.

Although some backup solutions claim to be able to scale, they can't always deliver on this promise.  Some fail when you reach a certain number of backups stored or users using the system, while others are simply too expensive for large organizations.

Rubrik takes a different approach and scales smoothly so that you can easily have as many users and as much data as you want without any problems or performance changes.

Rubrik is easy to use for all users

One of the major benefits that comes with using a software backup solution is that it reduces the need for highly technical staff dedicated to handling backups.  After all, if there are no complicated cables and ports involved then even non-technical users can take care of their own backups with ease.

When you use a Rubrik backup solution however, this benefit becomes much more pronounced because the entire system can be easily managed from a single interface which even non-technical users can understand and utilize without any issues at all.  The upshot is that fewer staff are needed to manage backups across your organization, and even if you do need more help it is much easier to find people who can handle these tasks without requiring extensive training.

Rubrik makes your life easier in other ways too.  You don't have to worry about complex backup schedules or target devices, the system does all of that for you automatically so you never have to think about it again.  This makes it perfect for small businesses or remote offices which lack any kind of IT staff to manage the backup process.

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